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There are two ways to change an organization or a team: a big bang or baby steps.
Imagine taking over a cycling team that hasn’t won an Olympic medal in almost one hundred years. Which approach would you choose?
Brailsford would change Britain’s role in the cyclist history forever. His approach: go slow to go fast. Sir Dave chose to focus on the start, not the finish
When we try to change everything, we end changing nothing. That’s why most organizations fail to drive change: they fail to change habits.
That’s precisely what Dave Brailsford got right. He didn’t waste time strategizing or giving inspirational talks. The British coach decided to change his team’s habits one baby step at-a-time.
Brailsford adopted a philosophy of continuous progression. He purposefully chose to think small, not big.
The British cycling team aimed for small gains: 1% improvements in anything. They optimized the nutrition of the athletes, the ergonomics of the bike seat, and the training routine — everything you can expect.
Sir Dave’s believed that small gains would add up to remarkable improvements. He coined his approach “aggregation of marginal gains.”
When driving organizational change, we always face a dilemma: should we aim big bang or small changes?
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