Book Marketing Essentials

Publishing a book can be intense. It takes a lot of writing, editing, testing, rewriting, and designing. While all of this is going on, you also need to consider how you will market the book. Book marketing takes about as much work as putting the book together in the first place. Readers should know you are making a book before the launch. Whether you are self-publishing or going the traditional route, you will have to do some marketing before, during, and after the launch.

Before you launch your book, it is essential that you do your research, test your product, and establish a presence. You’ll want a good synopsis and cover design to go along with some good reviews. There is a lot that goes into this, so let’s break it down.

Testing can change everything. You might have a broader audience base than you anticipated. You could have a lot of loopholes or poor cover design, and these need to be corrected. It’s important to have all the bugs worked out of your final manuscript before the book launch is fully underway.

Once people reach your platform, you should aim to get their email addresses. A proven way to do this is by having a lead magnet. A lead magnet is a product which complements your…

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